28 October 2020 - Reading time: 7 Minutes
American athletic giant Nike has a solid foothold in Belgium too, with five distribution centres in Ham, Laakdal and Meerhout. Together, they make up the Nike European Logistics Campus (ELC). From here, sporting goods depart around the clock, destined for wholesalers, Nike stores and online customers across Europe. This phenomenal logistics achievement relies heavily on flexibility. For that reason, personalisation, mobility and innovation are key elements of the HR policy.
When Nike first came to the Kempen region in the mid-1990s, it was still on a very modest scale. The expectation was that by the turn of the century, the athletics company would have close to 500 employees. Today, there are more than 4,000. Add another 1,000 temporary employees or so and numerous additional workers during peak periods and you're looking at one of the region's largest employers. Filip Peeters, HR Director at Nike ELC, was there from the beginning.
Nike's mission statement is 'to bring inspiration and innovation to every athlete* in the world'. Everyone with a body – that is to say, everybody – is considered an athlete. This idea is embedded in everything the athletic giant does. Nike ELC wants its HR policy to inspire all its employees through innovative initiatives, optimising their experience working at Nike. Examples include a digital platform, maintaining a culture of belonging, strong leadership and plenty of career opportunities.
"Our business fluctuates enormously, so high flexibility, efficient planning and strong team management have always been crucial. As is only logical, due to our growth – in numbers of employees, sales channels, customers and locations – we were running into bottlenecks more and more often", says Filip.
"For example, my predecessor decided to give our permanent employees white-collar status. A single employment status was a hot topic at the time, after all. Thanks to the ‘annualisation of work’, as a result of which the average weekly working time is now calculated on an annual basis, we have gained in flexibility. However, providing a single, correct payslip each month was increasingly difficult.
To enable our employees to pay their own bills on time, we pay a provisional salary before the end of each month. This is followed by a correction, for example if they take additional leave. We also have an extensive benefits package focusing particularly on mobility, with daily allowances for carpooling or cycling commuters that we don't know beforehand. These are all factors that lead to variations in salary, increasing the intensity of manual interventions and consequently, the margin of error."
Filip: "Together with our HR partner SD Worx, we explored ways to close that information gap. A high-end time registration system proved an essential next step. We launched a digital platform that offers various modules, including a time registration system that is linked to our badge system. Because this is a mobile solution, everyone can access personal data such as their leave balance and enter information such as that day's bicycle or carpool use at any time, anywhere. It is also possible to upload sickness certificates using an automated template. We know immediately whether this involves an extension, how long a sickness absence will last, and much more."
"SD Worx has ensured that reading all this data into its payroll engine is as automated as possible. As a result, employees now receive a single, correct payslip every month and our payroll team's workload has decreased significantly ."
This improvement saves the payroll team a lot of time, but of course the big winners are the employees. Ultimately, that is the intended objective of our HR policy. Filip: "Nike's mission statement is 'to bring inspiration and innovation to every athlete* in the world'. Everyone with a body is considered an athlete. This idea is embedded in everything we do. For instance, we want our HR policy to inspire and help all our employees through innovative initiatives, optimising their experience working at Nike."
This ambition to support everyone individually as much as possible is not a simple thing to achieve. Filip is well aware of that fact. "HR needs to keep taking steps to improve; we mustn't rest on our laurels. That's why we launch new modules for our digital platform every three months; we continue to set the bar high and constantly seek improvements. Not every digital innovation is adopted to the same extent. Our employees won't be on board unless we demonstrate sufficient added value. 'Only' 80% have opted for digital payslips, for example, while for other modules – such as the daily allowance for cycling and carpool use or time registration – the level of participation can be as high as 99%."
Filip: "In addition to innovative, high-performance tools, we also commit strongly to programmes focusing on areas such as strong leadership, career advancement within the company and a culture of belonging. We want all our employees, be they permanent or temporary, young or old, old hands or newcomers, to quickly feel at home and become full members of the Nike family. Every year, we use an engagement survey to measure how well we are accomplishing this. This survey is managed globally and rates us on items such as diversity, how people feel overall and whether they can express their opinions easily and honestly. In addition, we regularly ask employees how they feel, how their week went and so forth, informally."
"To obtain a genuine HR solution for your company, you must work in partnership." – Filip Peeters, HR Director at Nike ELC
Nike clearly advocates dialogue. When the measures to combat Covid-19 came into force in March 2020, around 900 employees had to move to home working overnight. "As this had already become technically possible a few years earlier, we were able to switch gears quickly. The impact on our colleagues in the distribution centres was much greater. Retail and our own stores shut down all over Europe. Although our e-commerce channel remained active, handling individual orders became much more labour-intensive. Generally speaking, workloads dropped sharply", says Filip.
"We implemented all the measures in close consultation with SD Worx. They also proved very helpful in legal matters. Together, we made preparations to apply for occasionally complex coronavirus support measures by 1 April 2020. Though we ultimately decided not to apply for any support, we had everything ready in time. We are currently back at more or less the same level of activity as during the same period last year."
To Filip, that rapid support did not come as a surprise, as Nike and SD Worx have been collaborating for almost three decades: "To obtain a genuine HR solution for your company, you must work in partnership. Payroll is not a commodity where you change suppliers every three years. It is important that the partnership adds value. That's also why this is a two-way street."
Filip: "Our collaboration with SD Worx is generally excellent. As in any long-standing relationship, one party can pay more attention to the other at times; this applies to both partners. And just as in any close partnership, we occasionally test each other’s limits. But these challenges always have the same goal: to continue to grow and improve."
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With 2020 just around the corner, it’s that time of year to start looking ahead at what’s to come. But a new year doesn't necessarily bring about completely new trends. Rather it sees a continuation of developments, as well as shifts in certain areas to meet new requirementsMichael Custers - 5 December 2019
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Global People Services is the first integrated HR and payroll service focusing on the mid-market in Europe.
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Britain’s decision to leave the European Union has left many employees on both sides of the English Channel in limbo – uncertain about how long they will be able to live and work in the country they’ve come to call home.29 October 2019
What will Brexit mean for the social security rights of UK nationals currently working in other EU states, and of nationals of the remaining 27 member states now in the UK? Will these cross-channel workers benefit, for example, from state pension contributions they made in the UK and vice versa if they return to their countries of origin?22 October 2019
The clock is still ticking on the UK’s exit from the European Union and we’re still in the dark about the terms of its departure or what impact Brexit will have on employment both in the UK and the 27 remaining EU member states. With or without a deal and faced with this level of uncertainty, HR and payroll teams need to stay up to date with their HR Brexit planning and be ready for all scenarios.11 October 2019
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So, how can the HR and payroll professionals ensure that they are maximising the potential of the valuable data that lies at their fingertips?
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12 November 2018
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Nothing turns your working world on its head quite as much as a big, sudden change in the way you need to work or the way in which the company you're working for is run. Whether it's due to changes in law, different leadership or any other reason, keeping up with big changes can seem like a difficult task, and it's easy to get off track. But when it comes to adapting to those sudden changes and continuing to meet the needs of your business, there are a few things you can do to help you adapt quickly and be back to 100% in no time:15 October 2018
In the digital world, ensuring that you have a healthy work/life balance has never been so important. However, in this ‘always-on’ environment, it can prove difficult to step away from the world of work and to take that all-important break from your seemingly never-ending to do list. Some HR and payroll professionals see the introduction of HR tech as another cause of stress, with many fearing that it will threaten the future of the industry. However, the introduction of automation and other technologies could be the answer to empowering the HR professional and maintaining a healthy work/life balance.12 October 2018
It sounds too simplistic to say that your workforce is the beating heart of your company, but it’s true. However, many businesses don’t practice strategic human resource (HR) planning. So why is staff planning so important?8 October 2018
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Is your HR and payroll team feeling the heat this summer? With the weather heating up, most of us want to get out and enjoy the sun or escape on a holiday. However, with more staff members out of the office, this can mean that the payroll team might be running on reduced numbers. And, typically, less team members results in a higher workload for those in the office. This is where HR and payroll technology can help, giving HR teams a well-deserved summer holiday.3 August 2018
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The HR and payroll industry is in constant change, with digitalisation, GDPR, and the gig economy effecting the HR and payroll department in organisations around the world. So, how can you ensure that both your HR department and employees are able to keep up with the pace of change? It’s time to unleash the flexibility of your HR.26 April 2018
PAREXEL provides best practice examples to international organisations.
With the General Data Protection Regulation (GDPR) coming into effect in May 2018, all organisations who handle data of EU citizens will need to comply with new guidelines. By nature, HR departments hold personal and sensitive employee data, including payroll data. However, with an increasing amount of payroll and HR departments adopting automated payroll processes, the question arises: how do you become compliant in a digital world, especially if you are an international company?12 March 2018
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With Britain voting to leave the EU last June, 2016 was a big year for pan-European news. And, while the full implications of Brexit remain to be seen, it is clearly creating much discussion amongst business leaders who are already starting to plan ahead for the legislative changes that will no doubt impact both their operations and compliance.
One of the business areas most likely to be affected is international HR and payroll, so with that in mind, ‘Brexit and Business’ will be one of the key themes at our upcoming 2017 SD Worx European Conference. This year’s event will be bigger and better than ever before, taking place on the 8th February at London’s Hilton on Park Lane.