American athletic giant Nike has a solid foothold in Belgium too, with five distribution centres in Ham, Laakdal and Meerhout. Together, they make up the Nike European Logistics Campus (ELC). From here, sporting goods depart around the clock, destined for wholesalers, Nike stores and online customers across Europe. This phenomenal logistics achievement relies heavily on flexibility. For that reason, personalisation, mobility and innovation are key elements of the HR policy.
When Nike first came to the Kempen region in the mid-1990s, it was still on a very modest scale. The expectation was that by the turn of the century, the athletics company would have close to 500 employees. Today, there are more than 4,000. Add another 1,000 temporary employees or so and numerous additional workers during peak periods and you're looking at one of the region's largest employers. Filip Peeters, HR Director at Nike ELC, was there from the beginning.