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SD Worx appoints Michael Custers as Chief Marketing Officer


Brussels, 30 September 2019 – Today, Michael Custers joins Payroll & HR services provider SD Worx as Chief Marketing Officer. Among other things, he will be responsible for expanding the company’s product range and communication and marketing activities. Michael Custers will join the Executive Committee and report directly to CEO Kobe Verdonck.

Michael Custers studied journalism, and started his career as an information architect at start-up company Aditel, where he later became marketing manager. In 2003, the company was acquired by Certipost, a joint venture between De Post-La Poste and Proximus, where Michael was responsible for marketing and product management. In 2006, he joined the listed company Arinso International as Director Investor Relations & Communications. Following the merger with Northgate in 2008, Michael held various commercial positions at NGA Human Resources (NorthgateArinso). These included being responsible for the company's global strategy, partnership and marketing activities from the United States for five years. In 2018, Michael became Chief Marketing & Strategy Officer at Isabel Group, the largest Belgian fintech.

    Three platforms

    "Many of the great challenges in society today revolve around people and work. How, where, when and why we work are all subject to major changes. HR plays a crucial role in answering these questions and SD Worx has the people, solutions and technologies to help companies with this", says Michael Custers.

    "We want the company to become the European number one and are convinced that Michael has the right experience and expertise to support our ambitious marketing growth. A strong product range that meets the needs of our customers is crucial in this respect. I wish him every success in his role", says Kobe Verdonck, CEO of SD Worx Group.
    "Specifically from a marketing point of view, I see three major platforms to contribute to growth", says Michael Custers. "First of all, we want to continue to optimise the customer experience. The way the client feels about the relationship with SD Worx, both personally and digitally via our applications, is crucial. Secondly, we want to further innovate our range of solutions. Thirdly, of course we need to create good commercial dynamism, strengthen our brand awareness and the brand internationally and, through relevant content, help our clients ask and answer the right HR questions."

    After graduating in journalism, Michael obtained a Masters in Management Science and Industrial Enterprise Policy. Michael lives in Leuven (Belgium), is married and has three children.

    More information about Michael can be found on his LinkedIn profile. A high-resolution photo is available here.

      More information

      Pieter Goetgebuer
      PR & Corporate Communication Manager SD Worx Group
      T +32 (0)3 201 76 68 / M +32 (0)497 45 36 73

        About SD Worx

        As a leading European provider of payroll and HR solutions, SD Worx guides organisations in managing their existing and their new workforce, with a full-service package in the areas of Staffing, Payroll, Time and Talent. SD Worx delivers the best suited approach for every situation, providing the insights, expertise, outsourcing services and technology HR- decision makers need for their organisation and their individuals to thrive. Today, more than 68,000 small and large organisations across the globe place their trust in SD Worx and its nearly 75 years' worth of experience. In 2018, SD Worx achieved a consolidated turnover of EUR 594.4 million with its two entities.
        SD Worx Group offers its payroll and HR outsourcing services, software and consultancy in 92 countries, calculates the salaries of approximately 4.6 million employees and ranks among the top five worldwide. SD Worx has more than 4,150 employees working in ten countries: Belgium (headquarters), Austria, France, Germany, Ireland, Luxembourg, Mauritius, Netherlands, Switzerland and the UK. It is the co-founder of the Payroll Services Alliance, a global strategic network of leading payroll companies that together handle 32 million payroll calculations.
        Since 2018, SD Worx Staffing Solutions has been offering flexible and temporary employment, secondment, recruitment and selection, outplacement and career guidance services in Belgium and the Netherlands. SD Worx Staffing Solutions has more than 450 employees and employs an average of 5,500 temps on a daily basis through its more than 3,000 customers.

        More info on: www.sdworx.com