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SD Worx welcomes Patricia Molenaar as Senior Vice President for Mid-Market, Large Enterprises, Public Sector and International Markets


SD Worx, a leading European HR & payroll services provider, has appointed Patricia Molenaar as Senior Vice President for Mid-Market Large Enterprises, Public Sector and International Markets. Patricia Molenaar will join the Executive Committee and report directly to CEO Kobe Verdonck.

"More and more, payroll and HR are becoming strategic. Today it is more important than ever that companies are connected to their employees, in real life and via digital tools. You can build an entire environment around this, to achieve engagement. SD Worx can help its customers with this, the road is open. For me, the best customers are those with whom you have a non-vendor relationship. I can’t wait to meet them to understand their business well, further develop the market and help roll out their strategy. The transformation of SD Worx appeals to me. In discussions with my colleagues of the Executive Committee, it’s great to see that everyone is committed to a very clear strategy to achieve our ambition. Together with my team, I want to make an effort to contribute to this. SD Worx has the talent, the tools, the presence and an impressive 75 year of history in the European market," says Patricia Molenaar.

    Diversity rules

    With more than 30 years working in senior roles at global technology, education and HR organisations, Patricia Molenaar is a highly competent asset for SD Worx. Her skillset includes solid experience in Sales and Business Management, with a strong focus on new business and strategic sales development. In 2019, Patricia was awarded the Top Commercial Leader in France by Action Co Business for her steady effort on diversity and inclusion in her teams.

    “Throughout my career, I strive to create diversity; in culture, market approach, and “way of working”. I find the most profitable gains for a company is not only what they provide to the market, but how they deliver. It is important to be passionate by not only what you do, but how you do it”, she says.

    Patricia started her career in 1988 as a salesperson at Wallace Computer Services. Afterwards she joined Esselte Meto, first as a salesperson in the USA, later as Program Development Manager in Germany. In 1993 she became Business Unit Manager at Electronic Label Technology. Between 1998 and 2005 she ran her own consulting business. Afterwards she became Area Manager at Wyeth Pharmaceuticals in Orlando, Florida. She then moved to France, where she was Health Business Director at Element8Software out of the UK. In April 2012 she joined Oracle HCM as Senior Regional Sales Manager. She became Director Sales EMEA, Retail Technology for Lexmark Intl in 2014. Between 2015 and 2020 she worked for ADP as Division Vice President France/Switzerland Sales & Marketing. Last year she became SVP EMEA for Instructure Global Ltd.

    Patricia serves as an EU Delegate for WIT (Women in Tech), is a member of Performance Drive Consortium and the Unis Cite Philanthropy for At Risk Children and Immigrant Families across France. She was also on the Board of Directors for United Way France for three years. With a B.A in both Communications and Performing Arts from Florida Southern College, Patricia is a visiting Professor at Vilnius University in Lithuania.

    Patricia grew up in the Orlando area, USA. Having lived in various countries around the world, she speaks English, German, Dutch and French. Patricia has three children and lives in the south of France. As a balance to her work, she likes adventure sports like rafting, parachuting, canyoning, mountain climbing, biking and trekking.