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  4. SD Worx and Protime Strengthen Partnership with Cycling Team, Extending Contract Until 2028

SD Worx and Protime Strengthen Partnership with Cycling Team, Extending Contract Until 2028

April 23, 2024

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European HR services provider, SD Worx along with Protime, the leading name in European timekeeping and employee scheduling solutions, have renewed  their commitment as the main sponsors of Team SD Worx – Protime. Extending their partnership through 2028.

Since SD Worx became the main sponsor of the women's cycling team, they’ve secured numerous victories including The World Cycling Championships, The Tour de France Femmes, The Tour of Flanders (x2), Liège-Bastogne-Liège (x2), Strade Bianche (x3), The European Championships (x2), Paris-Roubaix, Amstel Gold Race, Flèche Wallonne (x2), Gent-Wevelgem (x2)

Consistently topping the UCI rankings in the last 8 years they've reinforced  their status as the world's best team.

    Kobe Verdonck, CEO SD Worx: "When we became a sponsor in 2020, we set two key objectives: to fuel the growth of women's cycling  and to significantly increase our brand’s international presence. Looking back, we're immensely proud of the strides we've made. Having already extended our main sponsorship until 2026, we're excited to announce an additional  two-year extension. We believe additional steps can be taken, want to encourage young talent to develop further and truly believe this partnership brings people together. As we look to the future, we're confident that together, we'll create even more memorable moments."

      Gille Sebrechts, CEO Protime: "We are delighted to extend our support for the SD Worx-Protime cycling team through 2028. These amazing athletes, with their determination and teamwork, share many of our Protime attributes and spirit. We look forward to being part of the growth process of this elite team in order to  push the boundaries of women's cycling further each year."

      Team manager, Erwin Janssen is very pleased that both main sponsors have extended the contract with the team until 2028: "This proves that they have confidence in our team but also, that they remain committed to further support of the development of women's cycling.  Together with SD Worx and Protime, we've achieved remarkable success in recent years. It's truly inspiring to witness the  enthusiasm for sponsoring the cycling team among employees from both companies.  We’re energised by the knowledge that we  can continue at the highest level for the next four seasons.  This commitment from SD Worx and Protime aligns perfectly with our ambition to uphold our position as the world's number one team in the years ahead."

      According to Janssen, the new contract with SD Worx and Protime is unique for women's cycling. "We are one of the few top teams in the peloton that focus entirely on women's cycling. I think this is also part of our strength. Women's cycling has been on the rise enormously in recent years. There is much more attention for the sport. Our main sponsors SD Worx and Protime are also anticipating that growth with us for the coming years."