SD Worx and Protime Strengthen Partnership with Cycling Team, Extending Contract Until 2028
April 23, 2024
European HR services provider, SD Worx along with Protime, the leading name in European timekeeping and employee scheduling solutions, have renewed their commitment as the main sponsors of Team SD Worx – Protime. Extending their partnership through 2028.
Since SD Worx became the main sponsor of the women's cycling team, they’ve secured numerous victories including The World Cycling Championships, The Tour de France Femmes, The Tour of Flanders (x2), Liège-Bastogne-Liège (x2), Strade Bianche (x3), The European Championships (x2), Paris-Roubaix, Amstel Gold Race, Flèche Wallonne (x2), Gent-Wevelgem (x2)
Consistently topping the UCI rankings in the last 8 years they've reinforced their status as the world's best team.
Kobe Verdonck, CEO SD Worx: "When we became a sponsor in 2020, we set two key objectives: to fuel the growth of women's cycling and to significantly increase our brand’s international presence. Looking back, we're immensely proud of the strides we've made. Having already extended our main sponsorship until 2026, we're excited to announce an additional two-year extension. We believe additional steps can be taken, want to encourage young talent to develop further and truly believe this partnership brings people together. As we look to the future, we're confident that together, we'll create even more memorable moments."
Gille Sebrechts, CEO Protime: "We are delighted to extend our support for the SD Worx-Protime cycling team through 2028. These amazing athletes, with their determination and teamwork, share many of our Protime attributes and spirit. We look forward to being part of the growth process of this elite team in order to push the boundaries of women's cycling further each year."
Team manager, Erwin Janssen is very pleased that both main sponsors have extended the contract with the team until 2028: "This proves that they have confidence in our team but also, that they remain committed to further support of the development of women's cycling. Together with SD Worx and Protime, we've achieved remarkable success in recent years. It's truly inspiring to witness the enthusiasm for sponsoring the cycling team among employees from both companies. We’re energised by the knowledge that we can continue at the highest level for the next four seasons. This commitment from SD Worx and Protime aligns perfectly with our ambition to uphold our position as the world's number one team in the years ahead."
According to Janssen, the new contract with SD Worx and Protime is unique for women's cycling. "We are one of the few top teams in the peloton that focus entirely on women's cycling. I think this is also part of our strength. Women's cycling has been on the rise enormously in recent years. There is much more attention for the sport. Our main sponsors SD Worx and Protime are also anticipating that growth with us for the coming years."
About SD Worx
SD Worx is the leading European HR, Pay and Time partner, helping organisations run the essential processes that employers and their people rely on every day, from paying employees correctly to managing time, data and compliance across the employee lifecycle.
As the backbone of work, SD Worx brings together technology, expertise and service delivery in one integrated solution. This allows organisations across Europe to manage HR, Pay and Time in a consistent and reliable way, supported by local knowledge in each market and a strong European presence. The solutions create room to grow and are designed to support day-to-day operations, giving organisations confidence.
SD Worx supports more than 100,000 organisations, pays over 6 million employees each month and achieved revenues of EUR 1.3 billion in 2025.
More information on www.sdworx.com / Follow us via LinkedIn.
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