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ASAP: From 'Enjoy' To 'Engage'

Ann Doucet
In HR, we still get bogged down in operational processes and tasks far too often. Yet basically, we lack a strategic approach and, above all, direction.
Ann Doucet
Ann Doucet, HR Engagement Director, ASAP

In 2021, ASAP has 80 offices spread across the country and has a permanent team of 280 members of staff. Furthermore, the Limburg-based HR service provider is expanding its internationalisation plans. And, after four decades, ASAP is still a great family business. Three years ago, Human Engagement Director Ann Doucet faced the tough challenge of devising an HR strategy for the growing organisation. "An engaged team was my goal." 

Ann Doucet's story at ASAP started in 2018. The management team gave her free reign to roll out a comprehensive HR policy for the growing organisation. At that time, she already had extensive experience in HR. "In HR, we still get bogged down in operational processes and tasks far too often", she recalls. "Yet on a fundamental level, we lack a strategic approach and, above all, direction. An engaged team must be the goal, and that was certainly the case as Human Engagement Director at ASAP."