Focus on the Synergy
Shaping the future of work doesn’t mean chasing baseless predictions – you need to start acting on what’s already here. That’s the principle behind our HR Trends 2026 report: Focus on the Moment. We’re looking at the real shifts currently shaping HR.
One of the most defining shifts is the rise of AI as a Digital Ally. The conversation has moved beyond fear and hype. The idea of AI replacing jobs is yesterday’s problem, and it’s no longer viewed as a novelty or a threat.
AI is increasingly being seen as a trusted partner that can free HR from repetitive tasks and give you back the time to focus on what matters most: your people. When technology handles the admin, HR can focus on more important, people-centric projects such as coaching, collaboration, and culture-building. That’s the shift from automation to humanisation.
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