Company news

SD Worx published its 2025 ESG Report, highlighting progress in embedding sustainability across the organisation. Building on the company's double materiality assessment, SD Worx focused on six strategic priority areas, including climate change mitigation, data privacy and cybersecurity, diversity and inclusion, working conditions and responsible business conduct.  

Last year, the company updated its ESG strategy and KPIs, introduced a group-wide ESG policy and expanded operational policies covering areas such as responsible AI, waste management and pay transparency. ESG considerations are now also integrated into acquisitions and expansion activities, supporting a consistent approach across European operations.  

SD Worx further strengthened its data-driven ESG management through enhanced CO₂ measurement capabilities and received an EcoVadis Silver rating, placing the company among the top 7% of assessed organisations. The report reflects SD Worx's broader objective of creating measurable impact for employees, customers and society while strengthening regulatory readiness and long-term business resilience. 

SD Worx has introduced a refreshed brand built around a simple yet powerful promise: turning complexity into confidence. More than a visual update, the refresh reflects the strategic role SD Worx plays as organisations across Europe face increasingly complexity in HR, payroll, workforce management and compliance.  

Our new brand story highlights the company’s role as the “backbone of work in Europe”: a trusted partner helping employers navigate regulatory demands, workforce change and technology transformation through integrated HR, Pay and Time solutions. The new brand positioning reinforces SD Worx’s ambition to be Europe’s leading HR, Pay and Time partner, combining integrated solutions, intelligent technology, deep expertise, reliable delivery and local knowledge, giving employers confidence in an increasingly complex work environment. 

SD Worx subsidiary Protime has acquired Dutch workforce planning specialist Checks, strengthening its position in the Benelux market and enhancing its workforce management offering. Checks provides cloud-based scheduling and planning software for organisations with complex workforce requirements and serves more than 170 customers across sectors including manufacturing, logistics, healthcare and the public sector. The acquisition accelerates the development of Protime’s AI-driven workforce planning platform, creating a scalable, future-proof solution that meets the growing needs of complex organisations, and supports its ambition to become Europe’s leading workforce management provider. 

SD Worx has appointed Gille Sebrechts as Chief Technology Officer, reporting directly to CEO Kobe Verdonck. In this role, Gille leads the company’s technology strategy, with a focus on further integrating AI across HR, Pay and Time solutions. The appointment supports SD Worx’s ambition to deliver more connected digital experiences, combining automation, intelligence and European compliance at scale. Previously, Sebrechts served as Chief Digital Officer and Executive Vice President and was CEO of Protime, where he helped drive the company’s international growth. 

SD Worx has acquired Italian payroll and labour consultancy specialist HR Service Srl, further expanding its presence in Italy and reinforcing its European growth strategy. Based in Turin and Ravenna, HR Service serves around 350 customers and processes approximately 15,000 payslips per month.  

Two months after the acquisition, HR Service’s local payroll and labour consultancy expertise is already strengthening SD Worx’s Italian operations, underlining the company’s focus on targeted acquisitions that enhance its HR and payroll capabilities in key European markets.

SD Worx CEO Kobe Verdonck and Chief HR Officer Bruce Fecheyr-Lippens have published Join the Club, a book that reflects on the company’s transformation from a Belgian payroll provider into a leading European partner for HR, Pay and Time solutions. Drawing on SD Worx’s own growth experience, the book explores how culture, leadership, ownership and employee engagement can support sustainable expansion. It offers a practical perspective on building an impact-driven organisation in a fast-growing international environment. 

Discover the six ingredients behind sustainable growth, step inside the boardroom conversations, or book an inspiring keynote via Join the Club – Discover your critical friend.